John Forde – Writing Great Leads Sep

John Forde – Writing Great Leads Sep 3.5 out of 5 based on 20 ratings.
 

This book is a great start for getting that piece of the puzzle right. He presents 6 Different types of leads (Offer, Promise, Pain/Solution, Mystery, Proclamation, Story) with great examples. I've been using this as my bible to practice writing headlines and offers and I would recommend it to any budding copywriter looking to do the same.

John Forde reveals his unique process for writing a promo package and shows you how you can nail your big idea and your perfect avatar. The easiest way to listen to podcasts on your iPhone, iPad, Android, PC, smart speaker – and even in your car.

Start studying Principles of Public Relations FINAL EXAM John Forde MSU. Learn vocabulary, terms, and more with flashcards, games, and other study tools.

Forde was born in Mitchell, Queensland, on 18 July 1890.He was the second of six children born to Ellen (née Quirk) and John Forde. His parents were both Irish immigrants – his father was born in Ballinaglera, County Leitrim, while his mother was from County Tipperary.

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This book is a great start for getting that piece of the puzzle right. He presents 6 Different types of leads (Offer, Promise, Pain/Solution, Mystery, Proclamation, Story) with great examples. I've been using this as my bible to practice writing headlines and offers and I would recommend it to any budding copywriter looking to do the same.

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Over 24 years experience direct mail copywriter, financial editorial writer, speaker and trainer for copywriting and travel writing seminars across U.S. and Europe, strategy and marketing/brainstorming in U.S., London, Paris, Bonn, creator and editor of Copywriter's Roundtable eletter (12k international subscribers — copywritersroundtable.com), Co-author "Great Leads," Editor, "Direct Mail.